You've got to hand it to Digital Marketers. Unlike their brethren in Traditional Media (Radio, TV, Print), Digital Marketers can show you a thousand points of data pointing to the success or failure of a marketing campaign. There are numbers of clicks, and impressions, click through rates, etc. All are important sets of data in their own right, but they don't measure up to the real test of measuring a digital campaigns success or failure. Luckily for us, one metric reveals all.
On the surface, blogging for your business may seem like a waste of time, especially if the only blogs you’ve been exposed to have been personal works, like Aunt Mabel’s adventures with her 14 cats. The truth is that consistently writing a blog for your business is vital to the success of your digital marketing efforts, and will result in many positive benefits.
If you've ever tried to recruit job applicants in highly specialized and technical fields, than you can feel our client's pain. They have a fast growing technical business (think medical) that is growing faster than they can find employees. They had looked under every rock (or so they thought) when they asked us one simple question: Can a digital marketing campaign recruit job applicants to a highly specialized field? The answer to that question was a resounding YES. Here's how we did it.
Setting and NOT hitting your marketing goals is one of the most frustrating things that can happen to a business owner. This failure can happen for any number of reasons, but the worst feeling of all is when you have NO idea why your not reaching your marketing goals.
My guess is the goals you're setting are the real problem. I'm going to show you how to create marketing goals you can consistently hit by using S.M.A.R.T. goals.
Topics: Marketing Strategy
The Story of Krash Creative Is Really a Love Story
I work for Krash Creative, the country’s premier Launch Marketing Agency, known as "The Agency with a Heart," and for good reason.
Law firms without an experienced marketing agency on their team are at a distinct disadvantage.
As little as 30 years ago, every bar in the country prohibited lawyers from advertising, and indeed, it was considered unprofessional to do so. All of this changed with the Supreme Court ruling in Bates v. State Bar of Arizona in 1978, when it was decided that states could not constitutionally prohibit lawyers from advertising their services.
Since that time, many law firms have successfully launched marketing campaigns across the country and have reaped the results as their firms share of business has grown.
In that same period of time the methodologies marketers use to connect with potential clients has vastly shifted. Where an ad in the yellow pages would have worked in 1978, the yellow pages barely exist today.
Todays marketing strategies are much more complex and include entire new channels of marketing and marketing automation through digital marketing and inbound marketing strategies. Law firms without a marketing agency on their team are at a distinct disadvantage to those who do.
Topics: Inbound Marketing
SEO means more than just getting found. It's about improving how users engage with your content.
Search engine optimization needs to be done for users first, and foremost.
I'll repeat that because it's super important, but almost always an afterthought. Search engine optimization needs to be done for users first, and foremost.
In all the excitement of launching a new website it's easy to forget the most important "to do" items
First of all congratulations on getting your website built to the point that you are ready to launch. We know that this has been no small undertaking. Often times what starts as a wonderfully simple idea "design a new web site", can turn into a very complex set of logistics and late nights. So, congrats!! Now let's make sure we don't forget the most important items to get done during the launch.
In another lifetime, I was a radio announcer. While television had already dethroned radio as the King of Media by the time I started playing the hits, radio was still a powerful medium in those pre-internet days. As both a content creator for digital and traditional media today, I often hear the argument that radio is no longer a viable medium, but I respectfully disagree. Not only does radio continue to be a viable element of a Traditional Marketing approach, but there are actually a few things Digital Content Marketers can learn from “old school radio.”
Topics: Content Marketing
With Facebook Algorithm Changes Creating Engaging Content Marketing is More Important For Business Than Ever
Facebook is at it again! Just as businesses were becoming visible on News Feeds again after changes two years ago, Facebook is again changing their algorithm in a way that could make businesses all but invisible.